Brand Identity
Rosati's faced many marketing challenges: a rival Rosati's website domain and franchising group, a bland and forgettable visual identity, and a lack of brand consistency amongst franchisees. To combat all of these I created a new brand identity, new color, photography, typography, and layout rules to follow to empower franchisees with a guide to follow, and a new look to grab the eye.
Advertising
I created basic advertising templates for specific events/holidays and a coupon library to make consistency the path of least resistance.